Instant Systems USA applies best in class hardware and software technology to develop automated solutions to retail and supply chain problems.

A brief history

Instant Systems USA has its roots back in 2002 when Mike DeLazzer and Franz Kuehnrich recognized the next trend in the DVD rental model was about to move from Blockbuster like brick and mortar to a self-serve kiosk model. Seeing this change on the horizon, they developed the redbox DVD kiosk system which led to the installation and successful operation of 45,000 the locations in the US.

Taking those lessons from the past decade in automated retail, they developed an extremely robust software and hardware platform that allows for hyper growth without jeopardizing security or stability.

Today we see a new opportunity that is many times larger than the DVD movie rental business. On it's own, the food vending business model is worth over $30 billion in revenue per year. Just as in the DVD rental business fifteen years ago, a paradigm shift is taking place.  We see an opportunity where a portion of the franchise fast food business, which amounts to over $200 billion in sales per year, is also now in play due to our unique technology.

Payroll costs for hourly employees make up between 25-40% of the total revenue allocation. With new technology , it's possible to offer the same or better service with automation.  Imagine what drastically reducing labor costs would do to a company’s bottom line.  Marginal locations would become highly profitable and profitable locations would become even more lucrative.

Three years ago we recognized that a shift in the retail environment was taking place.   The rapid evolution of AI, 3D cameras, and sensors made it possible for a company to deploy remote small locations in places that could never support a staff person, letting a brand get closer and be more convenient to their customers.  We have developed a complete automated retail solution that will be another game changer just as it was in the DVD rental business.


We love technology, especially emerging technology that can change the way businesses think and interact with the public. Our focus is leveraging key components in AI and 3D camera sensor technology to create game changing systems for the retail environment. We see dramatic changes are about to take place in retail and feel that the best way to help shape this future is to build it ourselves. Over the past three years we have worked tirelessly to perfect systems that we believe will have a strong impact on the retail environment.  With this in mind, we have created a complete line of products that allow retailers to become more profitable, productive and ready for the future.

We believe that a commitment to learning is crucial for success.

We believe that being aware of changes in technology and imagining how these changes become new opportunities is crucial to the development of new ways of approaching the market.

We believe that timing to market is crucial as with any product. 

We believe the opportunities we select have to fit our core competencies of software integration and custom hardware development.